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Will tags-team with Chris ‘Long Tail’ Anderson |
 Will worked with the creator and author of the Long Tail concept on this 'comment' article for the Performing Rights Society's
in-house magazine 'M'. The article looked at what the long tail means
for music and introduces several new angles not featured in the
original book. Since publication, Will’s been working on new data from
Digital Music Sales which not only shows how long that tail it is, but
also how think it is – suggesting that the 80/20 rule might have been
reinforced rather than reversed.
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M Magazine Long Tail Article